Hi. I’m Walt Jaschek, owner of Walt Now Consulting. As a Saint-Louis-based marketing consultant and copywriter, I have the pleasure of developing messaging and creative content for great brands: the big ones worldwide, and the smaller, equally important ones right down the street.
My speciality is the “message-unifying idea,” often expressed as a tagline or elevator speech, organizing communication campaigns across platforms. I develop plans, strategies and idea-boosting tactics to improve — often wildly improve — marketing, messaging and sales.
Recently I’ve written copy or participated in ideation sessions for CBS-TV, 20th Century Fox, Grey Goose Vodka, Dewar’s Scotch, Nestlé Purina, SSM Health Care, Hodgson Mill, Haskell University, Sigma-Aldrich, The Cramer Institute and many world-class brands. And I’ve been in creative service of agencies World Wide Wadio, Spoke Marketing, Maring Weissman, Dovetail, Marketing Matters, Creative Sandbox, 2e Creative, Go Brand Go, Knowledge Press and many other marketing powerhouses. See projects.
Concurrent with my role at Walt Now Consulting, I am or have been:
Webster University School of Communications, St. Louis, MO, 2001-present
Classes taught: “ADV 2550: Creative Strategies for Advertising” and “ADV 4040: Advertising Production – Radio.”
Creative Director / Writer
Moosylvania Marketing, St. Louis, MO, June, 2005 – February, 2006
Writer and concept lead on multi-media promotions for this spirits-focused agency.
Executive Creative Director
Paul & Walt Worldwide, Hollywood, CA, 1988 – 1995
Was the “Walt” in this award-winning radio commercial production company. It’s now known as World Wide Wadio, and is going strong.
Manager – Advertising and Public Relations
Southwestern Bell, now AT&T, St. Louis, MO, 1983 – 1988
Managed advertising campaigns and created marketing and messaging content in the corporate communications department of this Baby Bell. The “Productivity at Work” campaign? That was me.
Awards and Honors
Co-winner of $20,000 Mercury Award for radio. (A spot for The Simpsons.) Winner, multiple Clios, Best-Of-Show Addys and other national creative awards.
Named “St. Louis Advertising VIP” in a feature article in Advertising Age magazine. Also featured in Adweek and the St. Louis Business Journal.
Samples of my concepts and copywriting have appeared in Broadcast/Cable Copywriting (7th Edition) (Allyn and Bacon) and And Now a Few Laughs from Our Sponsor: The Best of Fifty Years of Radio Commercials” (Adweek Books.)
BA – Speech Communications, College of Fine Arts and Communications, University of Missouri – St. Louis.. Editor-In-Chief of the UMSL Current campus newspaper. Here I am as a crusading, Watergate-era student journalist.
Ah, but that was then. This is now.
Walt on the Web
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Walt Jaschek as himself:
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