News: Walt Jaschek, Radio Partner Paul Fey Inducted Into St. Louis Media Hall of Fame

Awards and Honors, Saint Louis Media Hall of Fame

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From the St. Louis Media History Foundation:

Paul Fey and Walt Jaschek, longtime collaborators and creators of funny radio commercials, were inducted into the 2017 St. Louis Media Hall of Fame at a gala ceremony attended by hundreds in downtown St. Louis on March 17, 2018.

The duo thanked, among many others, “Our great clients over the years, for your courage, your taste, and your budgets. Keep having those things!”

The St. Louis Media History Foundation inducted 20 other individuals into the St. Louis Media Hall of Fame that night, as well. More than 200 people attended the gala. (See the full list of the St. Louis Media Hall of Fame 2017 Inductees here.)

Said the Foundation: “Individually and together, Paul and Walt have reputations for creating high-impact, industry-admired advertising campaigns. They teamed up in 1991 to create Paul & Walt Worldwide, the radio commercial boutique agency and production company. With offices in Hollywood and St. Louis, their work quickly won CLIOS, ADDYs and many other awards for national brands.”

Paul is now President and Chief Creative Officer of World Wide Wadio in Hollywood.  Walt is now creative consultant and copywriter here at WaltNow.com. Both men continue to collaborate frequently.

See Paul Fey’s profile in the St. Louis Media Hall of Fame.
See Walt Jaschek’s profile in the St. Louis Media Hall of Fame.
See the official press release from the St. Louis Media Association.

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Bonus scene from the night of the ceremony:  Walt and what he calls his “Hall of Fam:” From left, son Adam; Walt’s wife Randy; and Adam’s fiancé Bernie.

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During St. Louis Addy Week, Walt Jaschek Takes His Ad Awards Out to a Nice Lunch

Awards and Honors, Collaborators, Copywriting

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Awards. In my advertising life, I won some.

In fact, every year, around St. Louis Addy Week, I take a few favorites trophies out to lunch. 

We laugh, reminisce. This year, Clio crashed the party. That was awkward.

Okay, I know I should take these awards more seriously. I should say I’ve won or shared, with very, very talented collaborators and clients:

• Best of Show in the St. Louis Addy Awards three times, and gold Addys dozens of times

• Advertising CLIO Awards three times (including the one you see above, for “Best Copywriting”)

• The $20,000 Mercury Award for radio humor

• International Broadcasting Awards

• Promax Muse Awards

• TAM Awards from the Business Marketing Association

• Best of Show in the National Healthcare Marketing Awards

But I just can’t keep a straight face while I do so. It’s just a little too self-important, isn’t it? Every industry has awards. Why does the ad biz have so many, and why are they so trumpeted?

My theory is that it’s because most of us in advertising work in anonymity, without byline, and when we create a piece of work we’re proud of, a piece that has our hearts in it, and it also wins some admiration from peers, we can’t help but say: “I am! I exist! I am holding a piece of metal and glass that proves it!”

In reality, I keep my awards in my…

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…laundry room!

It’s true. That shot above is from a shelf near the washer and drier.

This way, I can tell people I have an award-winning laundry room.

And it’s sort of true.

Walt Jaschek says,  “I’d like to thank all the detergents and dryer sheets that made this possible.”

“This is Alan’s Heart.” First ad from the award-winning “This is Care” campaign.

Awards and Honors, Copywriting, Healthcare Advertising

alan“This is Alan’s Heart.” Double-page-spread newspaper ad. Client: Central Baptist Hospital, Lexington, Kentucky. Writer: Walt Jaschek of Walt Now Consulting, St. Louis. Agency: Maring Weissman, St. Louis.

See more ads from the award-winning “This is Care” campaign, and the story behind it, in our Projects section: Award-Winning Hospital Repostioning Campaign.

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Walt Jaschek and Paul Fey Among 2018 St. Louis Media Hall of Fame Inductees

Awards and Honors, Press

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Paul Fey and Walt Jaschek of Paul & Walt Worldwide in 1994.

Surprise, bemusement and, okay, a little wistful introspection:  my reaction to the news my great friend and creative collaborator Paul Fey and I are being inducted into the 2018 St. Louis Media Hall of Fame, as announced Nov. 7, 2017, by the St. Louis Media History Foundation.

Paul was the first to say it; “Maybe they think we’re dead.” Turns out they know we’re still alive. Whew.

Twenty other St. Louis media professionals are also among the 2018 inductees: a distinguished and inspiring list, as published by STLToday. The induction ceremony is March 17, 2018, in St. Louis, says the Foundation says on its Facebook page.

Paul and I teamed up in 1991 to create Paul & Walt Worldwide, the radio commercial boutique agency and production company. Paul served as President; I served as Executive Creative Director. The agency had offices in Hollywood, California and St. Louis. 

Says the Foundation, in citing us as inductees: “Paul and Walt quickly gained recognition and numerous ADDY and CLIO awards for their highly creative national radio campaigns for CBS-TV, NBC, King World, and many other clients.”  (You can hear some of them here.)

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This is us back then. I’m on the right.

Paul is now President and Chief Creative Officer of World Wide Wadio in Hollywood, and I’m now consultant and copywriter here at Walt Now Consulting in St. Louis. 

With an attitude of gratitude.