“This is Alan’s Heart.” First ad from the award-winning “This is Care” campaign.

Awards and Honors, Copywriting, Healthcare Advertising

alan“This is Alan’s Heart.” Double-page-spread newspaper ad. Client: Central Baptist Hospital, Lexington, Kentucky. Writer: Walt Jaschek of Walt Now Consulting, St. Louis. Agency: Maring Weissman, St. Louis.

See more ads from the award-winning “This is Care” campaign, and the story behind it, in our Projects section: Award-Winning Hospital Repostioning Campaign.

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Marketing Consultant AND Copywriter? That’s Two, Two, Two Walts In One!

Brainstorming, Consulting, Copywriting


Hi. I’m Walt Jaschek. Back in the 1960s, Certs assured us in advertising it was “two, two, two mints in one!” I’ve paraphrased that for my slogan: “Two, Two, Two Walts In One.” Yes, I’m a consultant, for great brands near and far, leading marketing planning, ideating, brainstorming, live or remote. But, unlike many marketing consultants, I can leave a meeting, put on my writer hat, and craft truly memorable copy, scripts and content. Decide which Walt you need: The consultant? The copywriter? Both? Let’s pop a Certs and go!

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