What does it take to write copious amounts copy and communication plans in a home office? For Walt Jaschek, it takes a lot of pacing, plotting, keyboard-pecking, and, as you can see in this video, a lot of popcorn.
Awards. In my advertising life, I won some.
In fact, every year, around St. Louis Addy Week, I take a few favorites trophies out to lunch.
We laugh, reminisce. This year, Clio crashed the party. That was awkward.
Okay, I know I should take these awards more seriously. I should say I’ve won or shared, with very, very talented collaborators and clients:
• Best of Show in the St. Louis Addy Awards three times, and gold Addys dozens of times
• Advertising CLIO Awards three times (including the one you see above, for “Best Copywriting”)
• The $20,000 Mercury Award for radio humor
• International Broadcasting Awards
• Promax Muse Awards
• TAM Awards from the Business Marketing Association
• Best of Show in the National Healthcare Marketing Awards
But I just can’t keep a straight face while I do so. It’s just a little too self-important, isn’t it? Every industry has awards. Why does the ad biz have so many, and why are they so trumpeted?
My theory is that it’s because most of us in advertising work in anonymity, without byline, and when we create a piece of work we’re proud of, a piece that has our hearts in it, and it also wins some admiration from peers, we can’t help but say: “I am! I exist! I am holding a piece of metal and glass that proves it!”
In reality, I keep my awards in my…
It’s true. That shot above is from a shelf near the washer and drier.
This way, I can tell people I have an award-winning laundry room.
And it’s sort of true.
Walt Jaschek says, “I’d like to thank all the detergents and dryer sheets that made this possible.”
“This is Alan’s Heart.” Double-page-spread newspaper ad. Client: Central Baptist Hospital, Lexington, Kentucky. Writer: Walt Jaschek of Walt Now Consulting, St. Louis. Agency: Maring Weissman, St. Louis.
Hi. I’m Walt Jaschek, copywriter and communications consultant based in St. Louis, Missouri. Back in the 1960s, the candy Certs assured us in advertising it was “two, two, two mints in one!” I’ve paraphrased that for the Walt Now Communications slogan: “Two, two, two Walts in one!”
But, unlike many consultants, I can actually write – taking the ideas generated in brainstorms and crafting truly memorable copy, scripts and content. See samples in my Copywriting Portfolio.
The combination has led to many happy clients, for which I am grateful.