Taglines Don’t “Tag.” They’re the Engines of Brand Messaging, Not the Cabooses.

Brand Storytelling, Taglines

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Taglines don’t “tag” your brand messaging. When done well, they lead it, crystalizing your brand story, unifying it, and inspiring all other messaging to come. Who benefits? Your customers, your prospects, your employees, your stakeholders: by giving them a way to remember your story, and even repeat it.

In our Projects section, you can see some of the many taglines Walt Jaschek has written for brands big and small. The campaigns they launched are roaring down the track.

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Copywriter and Marketing Consultant? That’s two, two, two Walts in one!

Brainstorming, Copywriting, Marketing Consulting

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Hi. I’m Walt Jaschek, copywriter and marketing consulting based in St. Louis, Missouri. Back in the 1960s, the candy Certs assured us in advertising it was “two, two, two mints in one!” I’ve paraphrased that for the Walt Now Copywriting & Consulting slogan: “Two, two, two Walts in one!”

Yes, I’m a marketing consultant and planner, for great brands near and far, leading messaging and ideation sessions, live or remote, often using my Prospect-Based Brainstorming Processes.

But, unlike many consultants, I can actually write – taking the ideas generated in brainstorms and crafting truly memorable copy, scripts and content. See samples in my Copywriting Portfolio.

The combination has led to many happy clients, for which I am grateful.

So decide which Walt you need: Consultant? Copywriter? Both? Cool. Let’s pop a Certs and go!

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