The Golden Adventures of Brett Hull: Branded Entertainment in Comic Books

Branded Entertainment, Comic Books, Promotion

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Walt Jaschek says this is the “single favorite consulting and copywriting project of his career.” It’s  a three-issue comic book mini-series starring Brett Hull of the St. Louis Blues, and a McDonalds Extra Value promotion sponsored by Coca-Cola. It’s a science-fiction story about character and destiny, and it was an early form of what’s now popularly called “branded entertainment.” Read all three Brett Hull comics on the Walt Jaschek: Writer site. And hold onto your hockey pucks.

See also: Comics as Branded Entertainment on Linked In


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“This is Alan’s Heart.” First ad from the award-winning “This is Care” campaign.

Awards and Honors, Copywriting, Healthcare Advertising

alan“This is Alan’s Heart.” Double-page-spread newspaper ad. Client: Central Baptist Hospital, Lexington, Kentucky. Writer: Walt Jaschek of Walt Now Consulting, St. Louis. Agency: Maring Weissman, St. Louis.

See more ads from the award-winning “This is Care” campaign, and the story behind it, in our Projects section: Award-Winning Hospital Repostioning Campaign.

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Copywriter and Communications Consultant? That’s two Walts in one!

Brainstorming, Copywriting, Marketing Consulting

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Hi. I’m Walt Jaschek, copywriter and communications consultant based in St. Louis, Missouri. Back in the 1960s, the candy Certs assured us in advertising it was “two, two, two mints in one!” I’ve paraphrased that for the Walt Now Communications slogan: “Two, two, two Walts in one!”

Yes, I’m a communications consultant and planner, for great brands near and far, leading messaging and ideation sessions, live or remote, often using my Prospect-Based Brainstorming Processes.

But, unlike many consultants, I can actually write – taking the ideas generated in brainstorms and crafting truly memorable copy, scripts and content. See samples in my Copywriting Portfolio.

The combination has led to many happy clients, for which I am grateful.

So decide which Walt you need: Communications? Copywriter? Both? Cool. Let’s pop a Certs and go!

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