“This is Alan’s Heart.” First ad from the award-winning “This is Care” campaign.

Awards and Honors, Copywriting, Healthcare Advertising

alan“This is Alan’s Heart.” Double-page-spread newspaper ad. Client: Central Baptist Hospital, Lexington, Kentucky. Writer: Walt Jaschek of Walt Now Consulting, St. Louis. Agency: Maring Weissman, St. Louis.

See more ads from the award-winning “This is Care” campaign, and the story behind it, in our Projects section: Award-Winning Hospital Repostioning Campaign.

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Marketing Consultant AND Copywriter? That’s Two, Two, Two Walts In One!

Brainstorming, Consulting, Copywriting

walt-jaschek-blue-reflective-sunglasses-500p

Hi. I’m Walt Jaschek. Back in the 1960s, Certs assured us in advertising it was “two, two, two mints in one!” I’ve paraphrased that for my slogan: “Two, Two, Two Walts In One.” Yes, I’m a consultant, for great brands near and far, leading marketing planning, ideating, brainstorming, live or remote. But, unlike many marketing consultants, I can leave a meeting, put on my writer hat, and craft truly memorable copy, scripts and content. Decide which Walt you need: The consultant? The copywriter? Both? Let’s pop a Certs and go!

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