News: Walt Jaschek, Radio Partner Paul Fey Inducted Into St. Louis Media Hall of Fame

Awards and Honors, Saint Louis Media Hall of Fame

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From the St. Louis Media History Foundation:

Paul Fey and Walt Jaschek, longtime collaborators and creators of funny radio commercials, were inducted into the 2017 St. Louis Media Hall of Fame at a gala ceremony attended by hundreds in downtown St. Louis on March 17, 2018.

The duo thanked, among many others, “Our great clients over the years, for your courage, your taste, and your budgets. Keep having those things!”

The St. Louis Media History Foundation inducted 20 other individuals into the St. Louis Media Hall of Fame that night, as well. More than 200 people attended the gala. (See the full list of the St. Louis Media Hall of Fame 2017 Inductees here.)

Said the Foundation: “Individually and together, Paul and Walt have reputations for creating high-impact, industry-admired advertising campaigns. They teamed up in 1991 to create Paul & Walt Worldwide, the radio commercial boutique agency and production company. With offices in Hollywood and St. Louis, their work quickly won CLIOS, ADDYs and many other awards for national brands.”

Paul is now President and Chief Creative Officer of World Wide Wadio in Hollywood.  Walt is now creative consultant and copywriter here at WaltNow.com. Both men continue to collaborate frequently.

See Paul Fey’s profile in the St. Louis Media Hall of Fame.
See Walt Jaschek’s profile in the St. Louis Media Hall of Fame.
See the official press release from the St. Louis Media Association.

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Bonus scene from the night of the ceremony:  Walt and what he calls his “Hall of Fam:” From left, son Adam; Walt’s wife Randy; and Adam’s fiancé Bernie.

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It Is To Laugh: Funny Radio Commercials Tickle Listeners in their Hearts. Via their Ears.

Humor, Radio Advertising

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Ah, funny radio commercials! Bless their “break-through-the-clutter” hearts! On radio, listeners (and advertisers) love the funny: well-performed, relatable humor stands out, gets remembered, and earns love returned to the advertiser’s brands, products and shows.

Though Walt Jaschek has written copy for many media, for a long stretch he and his frequent collaborator Paul Fey hit a sweet spot with assignments for hundreds of funny radio spots for national entertainment brands: CBS-TV, Warner Brothers, 20th Century Fox and others. We were known as Paul & Walt Worldwide then, and the work included award-winning spots for the national, syndicated roll-out of a show starring the folks in the illustration above.

Ready to have your ears tickled? Turn up your speakers and hear eight of our funny radio commercials on our Projects page. Warning: if you’re at work, you very well might chortle. 

Image © 2017 20th Television. The Simpsons created by Matt Groening. Props 4ever, Matt.

Walt Jaschek and Paul Fey Among 2018 St. Louis Media Hall of Fame Inductees

Awards and Honors, Press

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Paul Fey and Walt Jaschek of Paul & Walt Worldwide in 1994.

Surprise, bemusement and, okay, a little wistful introspection:  my reaction to the news my great friend and creative collaborator Paul Fey and I are being inducted into the 2018 St. Louis Media Hall of Fame, as announced Nov. 7, 2017, by the St. Louis Media History Foundation.

Paul was the first to say it; “Maybe they think we’re dead.” Turns out they know we’re still alive. Whew.

Twenty other St. Louis media professionals are also among the 2018 inductees: a distinguished and inspiring list, as published by STLToday. The induction ceremony is March 17, 2018, in St. Louis, says the Foundation says on its Facebook page.

Paul and I teamed up in 1991 to create Paul & Walt Worldwide, the radio commercial boutique agency and production company. Paul served as President; I served as Executive Creative Director. The agency had offices in Hollywood, California and St. Louis. 

Says the Foundation, in citing us as inductees: “Paul and Walt quickly gained recognition and numerous ADDY and CLIO awards for their highly creative national radio campaigns for CBS-TV, NBC, King World, and many other clients.”  (You can hear some of them here.)

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This is us back then. I’m on the right.

Paul is now President and Chief Creative Officer of World Wide Wadio in Hollywood, and I’m now consultant and copywriter here at Walt Now Consulting in St. Louis. 

With an attitude of gratitude.