Walt Jaschek says this is the “single favorite consulting and copywriting project of his career.” It’s a three-issue comic book mini-series starring Brett Hull of the St. Louis Blues, and a McDonalds Happy Meal promotion sponsored by Coca-Cola. It’s a science-fiction story about character and destiny, and it was an early form of what’s now popularly called “branded entertainment.” Read all about it in our Projects section. And hold onto your hockey pucks.
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