Walt Jaschek says this is the “single favorite consulting and copywriting project of his career.” It’s a three-issue comic book mini-series starring Brett Hull of the St. Louis Blues, and a McDonalds Extra Value promotion sponsored by Coca-Cola. It’s a science-fiction story about character and destiny, and it was an early form of what’s now popularly called “branded entertainment.” Read all three Brett Hull comics on the Walt Jaschek: Writer site. And hold onto your hockey pucks.
See also: Comics as Branded Entertainment on Linked In
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