During St. Louis Addy Week, Walt Jaschek Takes His Ad Awards Out to a Nice Lunch

Awards and Honors, Collaborators, Copywriting

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Awards. In my advertising life, I won some.

In fact, every year, around St. Louis Addy Week, I take a few favorites trophies out to lunch. 

We laugh, reminisce. This year, Clio crashed the party. That was awkward.

Okay, I know I should take these awards more seriously. I should say I’ve won or shared, with very, very talented collaborators and clients:

• Best of Show in the St. Louis Addy Awards three times, and gold Addys dozens of times

• Advertising CLIO Awards three times (including the one you see above, for “Best Copywriting”)

• The $20,000 Mercury Award for radio humor

• International Broadcasting Awards

• Promax Muse Awards

• TAM Awards from the Business Marketing Association

• Best of Show in the National Healthcare Marketing Awards

But I just can’t keep a straight face while I do so. It’s just a little too self-important, isn’t it? Every industry has awards. Why does the ad biz have so many, and why are they so trumpeted?

My theory is that it’s because most of us in advertising work in anonymity, without byline, and when we create a piece of work we’re proud of, a piece that has our hearts in it, and it also wins some admiration from peers, we can’t help but say: “I am! I exist! I am holding a piece of metal and glass that proves it!”

In reality, I keep my awards in my…

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…laundry room!

It’s true. That shot above is from a shelf near the washer and drier.

This way, I can tell people I have an award-winning laundry room.

And it’s sort of true.

Walt Jaschek says,  “I’d like to thank all the detergents and dryer sheets that made this possible.”

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Taglines Don’t “Tag.” They’re the Engines of Brand Messaging, Not the Cabooses.

Brand Storytelling, Taglines

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Taglines don’t “tag” your brand messaging. When done well, they lead it, crystalizing your brand story, unifying it, and inspiring all other messaging to come. Who benefits? Your customers, your prospects, your employees, your stakeholders: by giving them a way to remember your story, and even repeat it.

In our Projects section, you can see some of the many taglines Walt Jaschek has written for brands big and small. The campaigns they launched are roaring down the track.

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Copywriter and Communications Consultant? That’s two Walts in one!

Brainstorming, Copywriting, Marketing Consulting

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Hi. I’m Walt Jaschek, copywriter and communications consultant based in St. Louis, Missouri. Back in the 1960s, the candy Certs assured us in advertising it was “two, two, two mints in one!” I’ve paraphrased that for the Walt Now Communications slogan: “Two, two, two Walts in one!”

Yes, I’m a communications consultant and planner, for great brands near and far, leading messaging and ideation sessions, live or remote, often using my Prospect-Based Brainstorming Processes.

But, unlike many consultants, I can actually write – taking the ideas generated in brainstorms and crafting truly memorable copy, scripts and content. See samples in my Copywriting Portfolio.

The combination has led to many happy clients, for which I am grateful.

So decide which Walt you need: Communications? Copywriter? Both? Cool. Let’s pop a Certs and go!

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