It Is To Laugh: Funny Radio Commercials Tickle Listeners in their Hearts. Via their Ears.

Humor, Radio Advertising

the simpsons laughing

Ah, funny radio commercials! Bless their “break-through-the-clutter” hearts! On radio, listeners (and advertisers) love the funny: well-performed, relatable humor stands out, gets remembered, and earns love returned to the advertiser’s brands, products and shows.

Though Walt Jaschek has written copy for many media, for a long stretch he and his frequent collaborator Paul Fey hit a sweet spot with assignments for hundreds of funny radio spots for national entertainment brands: CBS-TV, Warner Brothers, 20th Century Fox and others. We were known as Paul & Walt Worldwide then, and the work included award-winning spots for the national, syndicated roll-out of a show starring the folks in the illustration above.

Ready to have your ears tickled? Turn up your speakers and hear eight of our funny radio commercials on our Projects page. Warning: if you’re at work, you very well might chortle. 

Image © 2017 20th Television. The Simpsons created by Matt Groening. Props 4ever, Matt.

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The Golden Adventures of Brett Hull: Branded Entertainment in Comic Books

Branded Entertainment, Comic Books, Promotion

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Walt Jaschek says this is the “single favorite consulting and copywriting project of his career.” It’s  a three-issue comic book mini-series starring Brett Hull of the St. Louis Blues, and a McDonalds Happy Meal promotion sponsored by Coca-Cola. It’s a science-fiction story about character and destiny, and it was an early form of what’s now popularly called “branded entertainment.” Read all about it in our Projects section. And hold onto your hockey pucks.

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Why is Grey Goose Vodka “The World’s Best Tasting”? That’s the question…

Copywriting, Spirits

…copywriter and consultant Walt Jaschek was asked to answer in a series of ads and collateral materials for Moosylvania Marketing, promo agency for Grey Goose.

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See more spreads and details in “Brand Storytelling for Luxury Spirit”, part of our ever-expanding Projects section. First: pour yourself a martini.

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